
Simon G. Jewelry is a family operated company established in 1980 with the promise of combining old-world tradition and the pursuit of perfection. Simon G.s modern workshop produces some of the worlds most innovative platinum jewelry.
We asked President and Head Designer Simon Ghanimian (aka. Simon G.) about his wedding jewelry collection.
Q: What is your biggest inspiration when designing a new engagement or wedding ring style? A: My biggest inspiration is feedback from my customers. I want them to smile every time they look at their engagement and wedding ring. I spend a lot of time reading emails from customers and meeting them at our trunk shows around the country.
Q: How do you get inspiration when designing platinum engagement rings? A: One of my most favorite activities is designing platinum engagement rings because of the metal’s durability and brilliant white color. I’m inspired when I meet couples that share their love story and want to express their relationship with an enduring platinum ring.
Q: Out of your collections, which piece is the most significant to you? A: Out of all of my bridal collections, my most favorite piece would definitely have to be the platinum and cushion cut diamond engagement ring. This ring is so simple yet has such captivating elegance that is almost inescapable. And the fine detailing would only work on platinum.
Q: In all your years of experience, what would you say is the most important element in buying an engagement ring/wedding band and why? A: Forget about what’s “trendy” and focus on the style that best represents you. I want you to wear your ring every day for the rest of your life, so pick a design that suits your personality.
Q: Do you have any tips for men who are looking to purchase an engagement ring? Or couples purchasing wedding bands? A: Get your soon to be bride the ring that that she wants, not necessarily your style preference. She will most likely prefer a platinum setting since it makes the diamond sparkle brighter. Don’t be afraid to ask her for style hints, if she hasn’t already provided them. For example, does she prefer a modern or vintage style? Ask her what celebrity engagement ring she loves. You can still surprise your girlfriend with a special engraving inside the ring to commemorate the moment. For wedding bands, I urge brides to select a ring that feels comfortable, especially if she’s wearing the band with her engagement ring. Grooms typically prefer the heavy weight and patina of platinum bands. Most importantly, don’t leave ring shopping until the last minute!
To view platinum engagement rings and wedding bands from Simon G. Jewelry, visit